CRM management 顧客關係管理層需知

The CRM 顧客關係管理 management 管理層 topics section provides resources for CRM leaders and practitioners and includes the latest information on how to create a strategy for evaluating, implementing and measuring ROI on a CRM project.

CRM implementation
The CRM implementation topic section offers comprehensive resources for those preparing for CRM deployment or those in the process of implementing CRM. If you're preparing for an implementation, learn the advantages and disadvantages of CRM technology options and read valuable expert advice to help you formulate a CRM implementation plan, including performing a systems audit. Learn best practices for integration between CRM and ERP or CRM integration for legacy systems. Read news and advice for vertical-specific implementations and hybrid implementations utilizing both on-demand and on-premise CRM. If you're currently implementing CRM technology or you already have, read news, white papers and case studies of successful CRM application implementations and how to get the most from CRM.

CRM industry news
Browse the latest CRM industry news and top headlines of the past year in this topic section. Find articles on CRM vendors, recent acquisitions and software. Get information on the CRM job market. Get Microsoft CRM pricing, SAP CRM overviews, and learn about Oracle's new features for CRM. See how Web 2.0, mobile CRM, Software-as-a-Service (SaaS) CRM and other trends are affecting the CRM market. Read about Siebel's latest CRM product and find out which vendors are offering on-demand CRM products. See how Salesforce.com, RightNow Technologies and NetSuite are profiting off of SaaS CRM. Test your knowledge with the top CRM vendors quiz and get up-to-date information on Oracle OpenWorld, Microsoft Convergence and SAP Sapphire.

CRM Return On Investment (ROI)
This is the place for CRM ROI advice and tips on measuring return on investment of a CRM project. Find valuable management resources on how to develop an ROI methodology, determine how to calculate ROI for CRM and locate advice on how to plan for a good return with CRM. Also, learn the definition of ROI-related terms like internal rate of return (IRR), net present value (NPV) and payback.

Software upgrades
Upgrading CRM software can be a complex endeavor. Learn about building a business case for a CRM upgrade and measuring ROI in this topic section. Read advice on choosing a consultant for a CRM upgrade and how to prepare users for the process. Discover how to conduct a CRM system and process audit to decide if the time is right for an upgrade. Find best practices for an upgrade and learn how to handle change management aspects following an upgrade. Read the latest news on CRM product upgrades, vendor consolidation and support costs. In this section you'll also find software demonstrations of new products from top vendors like Siebel, Oracle, SAP, RightNow, NetSuite and Salesforce.com. Learn the benefits of specific vendors, read upgrade case studies and learn tips for upgrading CRM software products from specific vendors. Also discover best practices for upgrading or migrating to Software as a Service (SaaS) or on-demand CRM. Find the resources you need to make the right decisions about upgrading here.

CRM strategy
Use these resources to build a strong CRM strategy. Learn how to start a CRM strategy with the latest news, expert advice and learning tools. Learn how to build and implement a customer-focused strategy for CRM. Get expert advice on developing a customer equity management strategy and learn how to create customer satisfaction survey. Get in-depth information on customer experience management (CEM) and how it differs from CRM. Find out how to conduct a CRM system and process audit. Learn how to measure ROI following a CRM implementation. Get pointers for evaluating your CRM strategy and customer service strategy with the CRM strategy checklist. Listen to podcasts on developing customer strategies, CRM strategies and customer equity strategies. Get tips for optimizing your CRM strategy, shopping for CRM systems and avoiding failure. Get best practices for building a call center strategy.


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